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Showing posts from December, 2021

Online Shopping Sites That will Certainly not Pretty Got (and Why).

The relatively brief history of the Internet is littered with stories of dot-com flameouts -- firms that blew through millions of dollars in Venture Capital funding before riding off to the bankruptcy sunset. Most notable of those failed companies were the internet retailers who bragged about their Super Bowl ads, but generated little sales from their monumental branding campaigns. Here's a couple of selections from the hall of shame https://www.bandf.ie/ . Pets.com One of the trademark stories from the crash of the first Internet bubble, Pets.com looked like a sure thing. Plenty of cash, a Super Bowl and an unforgettable sock-puppet mascot all placed this pet food delivery service to the minds of millions of Americans. The problem was, nobody stopped to take into account whether or not the business model was sound. Ends up, it wasn't, as people didn't actually want to watch for your pet food and supplies to reach via UPS. The business went under after merely a year and a h